Budweiser Grab some Buds

Budweiser Grab some Buds
Budweiser Grab some Buds
Budweiser Grab some Buds
Budweiser Grab some Buds
Budweiser Grab some Buds
Budweiser Grab some Buds

Our Beer

PERFECTED
IN 1876

In 1876, Adolphus Busch perfected the recipe, the brewing process and the timeless taste of The Great American Lager. True to the saying, "If it ain’t broke, don’t fix it," we haven’t played around with perfection for more than 133 years.
The Budweiser taste has withstood the test of time and truly is the perfect combination of flavor and refreshment.

FIVE INGREDIENTS.
NO COMPROMISE.

Barley malt, rice, hops, yeast, and water. Nothing more. Nothing less. Five ingredients. One classic taste.

1The Best of 2,500
2Verdant Rice
3Our Own Hops
4Our Yeast
5Not Just Any Water
LAGER.
THE BUDWEISER WAY.

It’s somewhat less than magic, and slightly more than science. It’s the art of brewing, and since Adolphus Busch perfected the Great American Lager in 1876, Budweiser brewmasters have faithfully reproduced his classic recipe without change and without compromise.
Air, sun and time are the enemies of a beer’s freshness. Its friends are air-tight seals, pasteurization and refrigeration. It’s how Adolphus did it back in the day; it’s how we still do it today. We don't antagonize our beer, we respect it.
To truly appreciate the character of the Great American Lager, it’s best enjoyed from a glass, and not straight from the bottle. The perfect pour frees the beer’s subtle flavors and aromas for a more enjoyable, more satisfying Budweiser experience.

1A New American Taste
2Worth The Wait
3Beechwood Aging
4Quality Like Clockwork
5Perfection In 7 Steps
STILL FRESH AFTER
133 YEARS

Air, Sun, Time are the enemies of a beer’s freshness. Its friends?
Air-tight seals, pasteurization and refrigeration. It’s how
Adolphus did it back in the day; it’s how we still do it today.

1Sealed For Greatness
2Born On Date
IT’S ALL IN THE POUR

The character of the The Great American Lager is best enjoyed from a glass, not straight from the bottle. The perfect pour frees the beer’s subtle flavors and aromas for a more enjoyable, more satisfying Budweiser experience.

1
The perfect pour releases the clean, fresh taste of Budweiser without releasing any onto surrounding furniture, clothing or hands.
2
A beautiful head not only looks gorgeous. It's smart, actually sealing in the flavor of Budweiser
3
The perfect pour encourages Budweiser’s natural carbonation to do its thing – release the beer’s sparkling character. Drinking it will do the same for you.
$
Budweiser Signature
Glass set 20 Oz
Five IngredientsBack
The Best Of 2,500

Budweiser is brewed with only the finest two-and six-row barley malt, hand-selected from more than 2,500 American and Canadian fields.

Five IngredientsBack
Verdant Rice

We brew our lager using fresh, verdant rice – milled, polished, graded and immediately brewed – never stored – to give Budweiser its light, crisp and refreshing taste. It’s an expensive process; one we think is worth every grain.

Five IngredientsBack
Our Own Hops

We’re obsessive about hops. Every year, we sort through more than 1,600 hop samples, including those grown on company-owned farms in Bonner’s Ferry, Idaho and Busch Farm Huell in the Hallertau region of Germany. Only the supplest, most aromatic hops are selected to create the distinctive flavor of The Great American Lager.

Five IngredientsBack
Our Yeast

Incredibly, the 40 billion or so yeast cells used to produce every bottle of Budweiser beer are directly descended from the original culture used by Adolphus Busch!

Five IngredientsBack
Not Just Any Water

Consistently pure water is the key to consistently pure Budweiser beer. And that goes for any water that rinses or cleans our containers too. That’s why our filtered water is flown to our headquarters in St. Louis from around the country daily and tested for purity by our brewmasters. Taste testing water to brew beer… That’s a commitment to quality.

The Budweiser WayBack
A New American Taste

When Adolphus Busch began brewing Budweiser in 1876, American tastes tended toward the darker, heavier ales prevalent at the time. Yet they welcomed the lightness of Busch’s lager, which also lasted longer than the heavy ales – a desirable trait in the unrefrigerated late – 1800s.

The Budweiser WayBack
Worth The Wait

Lager (from the German lagern, meaning "to rest" is traditionally brewed by allowing it to age in cool caves or cellars. Today, Budweiser is lagered in cold lager tanks for three weeks. It’s an expensive but integral part of creating Budweiser’s clean, refreshing taste.

The Budweiser WayBack
Beechwood Aging

Grown in America, Beechwood is harvested and processed into chips for use in Budweiser’s fermenting process. Beechwood aging enhances fermentation creating a crisper, more sparkling carbonation while imparting smoothness to the characteristic taste of Budweiser. Once the beer’s been bottled, the Beechwood chips are recycled into compost.

The Budweiser WayBack
Quality Like Clockwork

Every day, each Anheuser-Busch Brewery flies a sample of it's beer to St. Louis for a 3 p.m. quality control test by our expert brew masters. Only samples deemed perfect are cleared for bottling. It’s the final step in a series of five separate quality control checks. It’s also your assurance that the next Budweiser you taste is the finest we can possibly make.

The Budweiser WayBack
Perfection In 7 Steps

Since Adolphus Busch perfected the Budweiser recipe in 1876, we haven’t changed a thing. The same goes for brewing The Great American Lager. Sure, the technology has improved, but the essential 7 step process remains as pure today as it was then.

The Budweiser WayBack
Sealed For Greatness

Every bottle of Budweiser is capped with its own Fresh Seal Crown. It’s no ordinary beer cap – it’s designed to eliminate oxygen trapped inside while preserving the freshness and taste of your Budweiser.

The Budweiser WayBack
Born On Date

With a standard pull date, you never know when a beer was made – only that it’s no longer drinkable. Our “Born On” date tells you exactly when your Budweiser was brewed. It’s our way of ensuring that each time you pick up a cold one, it’s as fresh as it can possibly be.

our legacy

A TRULY
AMERICAN TALE

Freedom. Opportunity. Progress. Words that seized the imaginations of people all over the world and brought them to the Land of Liberty. It’s a uniquely American story, told in chapter after chapter of hardship, hard work, and hard-won success. The Budweiser story is no exception.

ADOLPHUS BUSCH:
OUR FOUNDING FATHER.

The story of Budweiser is truly the story of one man's dream – Adolphus Busch. The son of a well-to-do German, he introduced Americans to the taste of Bohemian lager and forever change the way we think about, brew, and enjoy beer.

3Budweiser: The Revolution
1Adolphus’s Dream
2The Dream Comes To Light
Adolphus Busch Back
adolphus's dream

Adolphus Busch arrived in America in 1857 and soon founded his own brewing supply house. Not long thereafter, in partnership with his father-in-law, the Anheuser-Busch Company was born. Anheuser had been brewing Bavarian-style lager for some time, but Adolphus’ dream was to create a new taste – a truly American beer with national appeal.

Adolphus BuschBack
The Dream
comes to light

In the mid 1800s, Americans preferred robust, dark ales and some lighter Bavarian style lagers, but no brewer had captured the flavor of the American lifestyle and culture in an original way. Seeing the need for a truly new taste, Adolphus Busch began brewing Bohemian lager – even lighter than the Bavarians, and a stark contrast to the ales. Its name – Budweiser Lager Beer.

Ales

Top fermented Darker and heavier Fruity character!

Lagers

Bottom fermented Pale or clear Crisp, smooth taste!

Adolphus Busch Back
budweiser
the revolution

The introduction of Budweiser Lager Beer revolutionized American beer culture. For the first time, America had its own category of beer – the American lager. New technologies – bottling, pasteurization and refrigeration – meant thirsty Americans everywhere could get it, and in 1901, Anheuser-Busch broke the 1 million barrel production mark, officially becoming an American institution.

Years,
days,
hours,
minutes,
seconds,
American Ingenuity Back
cold = fresh

As his brewery expanded, Adolphus Busch realized that cold lagering in caves and cellars was becoming inefficient. The invention of artificial refrigeration meant lagering could now come above-ground. He was quick to utilize this new technology with the construction of his own cold-storage facilities, inadvertently inventing the concept of “a cold one” in the process.

American Ingenuity Back
TEMPERED FOR
FRESHNESS

Stale beer (the result of microbial growth) was commonplace in the 1800s. Thanks to Adolphus Busch’s mastery of the French language, Louis Pasteur’s breakthrough research in combating microbes was not lost on brewing, and Budweiser became one of the first beers to take advantage of pasteurization, dramatically boosting its shelf life and hence transportability.

Enduring Hardship Back
Adapting to Change

Though Prohibition meant the end of alcohol, it hardly meant the end of Budweiser which continued to be brewed alcohol-free. There also was Bevo, a non-alcoholic cereal beverage. Though sales were initially good, by 1929 Bevo had run its race. Other products included: ice cream, malt syrup, bus bodies, refrigerated trucks, and baker’s yeast.

Enduring HardshipBack
"Happy days are
here again"

By 1932, President Roosevelt was ready to correct the “stupendous blunder” of Prohibition. In a CBS broadcast on the eve of Prohibition’s end, August Busch, Jr. announced: “Happy days are here again.” In celebration, he and his brother, Adolphus Busch, presented their father August Busch, Sr. with two teams of Clydesdated, an iconic gesture and a part of the Budweiser identity to this day. The teams’ first task – another iconic gesture – a delivery of Budweiser to the President himself.

Enduring HardshipBack
The First “Taste Test”

Sweeter bootleg beers had changed the American palate somewhat. To reintroduce beer and Budweiser to the nation, the Budweiser Test encouraged people to try Budweiser for five days – to re-educate their taste buds. Authenticity trumped habit and Budweiser soon took its place atop the market again.

An American IconBack
Pocket Pitch

Emblazoned with the Anheuser-Busch logo, the pocketknife become the equivalent of today’s TV ad. It’s peephole portrait, featuring Adolphus himself, meant that whether you were working, or enjoying a cold Budweiser, he (including his killer ‘stache) was right there with you.

An American IconBack
The Eagle

Spirit. Optimism. Freedom. As the symbol of Anheuser-Busch, the eagle, along with the A, represented everything Adolphus Busch loved about America. It serves as the cornerstone of the Budweiser identity to his day.

An American IconBack
Working up a Thirst

Since the early days, advertising has been a big part of helping the Great American Lager stand out. From simple messages about making the goods times batter, to “Whassup”, Budweiser is as much a fixture in American culture as it is in American fridges.

An American IconBack
Some things never change

By labeling his beer, Adolphus Busch differentiated Budweiser from lesser brews while thwarting copycats and swindlers. More than 130 years later, his iconic design remains essentially unchanged.

Meet the majestic iconsAll your buds here!

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